SEO report of rocktownadventures.com

Rocktown Adventures - Specialty Outdoor Retailer In the Midwest

www.rocktownadventures.com/

Rocktown Adventures is an independently owned specialty outdoor retailer with locations in Aurora, IL and Rockford, IL.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.rocktownadventures.com/

Character length : 27

Title
Rocktown Adventures - Specialty Outdoor Retailer In the Midwest
Description
Rocktown Adventures is an independently owned specialty outdoor retailer with locations in Aurora, IL and Rockford, IL.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Rocktown Adventures - Specialty Outdoor Retailer In the Midwest
description: Rocktown Adventures is an independently owned specialty outdoor retailer with locations in Aurora, IL and Rockford, IL.
url: http://www.rocktownadventures.com/
site_name: Rocktown Adventures

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://rocktownadventures.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Rocktown Adventures - Specialty Outdoor Retailer In the Midwest

Character length : 63

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 4%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
085610
Heading structure in the source code
  • <H2> Gear Up & Head Out
  • <H2> Two Locations:
  • <H3> Rockford, IL
  • <H3> Aurora, IL
  • <H4> Visit our store or Join Us on an adventure!
  • <H3> WHAT is needed to do the activity
  • <H3> HOW to do the activity
  • <H3> WHERE you can do the activity
  • <H2> Be In The Know
  • <H5> Join our mailing list to stay connected with new products, social events, educational meetups, and promotions!
  • <H2> Recent Posts
  • <H2> June Vendor Spotlight – Carve Designs
  • <H2> May Vendor Spotlight – Simms Apparel
  • <H2> Reasons We Recreate on the Rock River! (part 2)
  • <H2> Follow Us On Instagram
  • <H4> Social
  • <H4> Upcoming Events
  • <H4> Women on Water Kickoff Aurora
  • <H4> Recent Posts
  • <H4> Be in the know
Word cloud
  • outdoor8
  • rentals5
  • women5
  • adventures4
  • apparel4
  • aurora4
  • simms4
  • vendor4
  • spotlight4
  • carve4
  • paddlesports4
  • snowsports4
  • events4
  • social3
  • know3
  • designs3
  • products3
  • activity3
  • river3
  • rockford3
  • appointment3
  • available2
  • monday2
  • sun2
  • mon2
  • line2
  • how2
  • madison2
  • hours2
  • tues-fri2
  • closed2
  • sat2
  • recent2
  • fishing2
  • follow2
  • all2
  • using2
  • rock2
  • assets2
  • instagram2
  • address2
  • email2
  • posts2
  • june2
  • friday2
  • connected2
  • join2
  • rocktown2
  • therac2
  • membership2
  • services2
  • gear2
  • trips2
  • new2
  • resources2
  • active2
  • adventure2
  • lessons2
Keyword matrix
wordtitledescriptionsheading
outdoor
rentals
women
adventures
apparel
aurora
Two Word cloud
  • outdoor adventures2
  • membership contact2
  • closed tues-fri2
  • email address2
  • vendor spotlight2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
2.50
Flesch Reading Ease
87.50
Coleman Liau Index
8.80
Automated Readability Index (ARI)
1.20
Dale–Chall Readability
6.90
SMOG Index
8.00
Spache Readibility
5.00
Number of letters
4947
Number of words
1184
Number of sentences
198
Average words per sentences
6
Number of syllables
1585
Syllables in words
1557
Average syllables in words
1.34
Number of words in first three syllables
138
Percentage of word / syllables
11.66
Words not in Dale-Chall easy-word list
501
Words not in Spache easy-word list
225

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.rocktownadventures.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://www.rocktownadventures.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://www.rocktownadventures.com/wp-content/plugins/feed-them-social/admin/js/admin.js?ver=4.7.5
  • http://www.rocktownadventures.com/wp-content/plugins/feed-them-social/feeds/js/magnific-popup.js?ver=4.7.5
  • http://www.rocktownadventures.com/wp-content/plugins/themify-ptb/public/js/lightbox.min.js?ver=2.1.1
  • http://www.rocktownadventures.com/wp-content/plugins/themify-ptb/public/js/ptb-public.js?ver=1.3.1
  • http://www.rocktownadventures.com/wp-content/themes/themify-ultra/themify/js/main.min.js?ver=3.1.8
  • http://www.rocktownadventures.com/wp-content/plugins/themify-ptb-extra-fields/public/js/ptb-extra.js?ver=1.1.8
  • http://www.rocktownadventures.com/wp-content/plugins/themify-store-locator/assets/js/user_js.js?ver=1.0.1
  • http://www.rocktownadventures.com/wp-includes/js/imagesloaded.min.js?ver=3.2.0
  • http://www.rocktownadventures.com/wp-content/themes/themify-ultra/themify/js/themify.sidemenu.min.js?ver=4.7.5
  • http://www.rocktownadventures.com/wp-content/themes/themify-ultra/js/themify.script.min.js?ver=4.7.5
  • http://www.rocktownadventures.com/wp-includes/js/comment-reply.min.js?ver=4.7.5
  • http://www.rocktownadventures.com/wp-includes/js/wp-embed.min.js?ver=4.7.5
  • http://www.rocktownadventures.com/wp-content/plugins/soliloquy/assets/js/min/soliloquy-min.js?ver=2.5.3.1
  • http://www.rocktownadventures.com/wp-content/plugins/mailchimp-for-wp/assets/js/forms-api.min.js?ver=4.1.2
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.rocktownadventures.com/wp-content/themes/themify-ultra/themify/css/themify.common.min.css?ver=4.7.5
  • http://www.rocktownadventures.com/wp-content/plugins/feed-them-social/feeds/css/styles.css?ver=4.7.5
  • http://www.rocktownadventures.com/wp-content/plugins/feed-them-social/feeds/css/magnific-popup.css?ver=4.7.5
  • http://www.rocktownadventures.com/wp-content/plugins/themify-ptb-extra-fields/public/css/ptb-extra.css?ver=1.1.8
  • http://www.rocktownadventures.com/wp-content/plugins/the-events-calendar/src/resources/css/tribe-events-full.min.css?ver=4.5.2.1
  • http://www.rocktownadventures.com/wp-content/plugins/the-events-calendar/src/resources/css/tribe-events-theme.min.css?ver=4.5.2.1
  • http://www.rocktownadventures.com/wp-content/plugins/the-events-calendar/src/resources/css/tribe-events-full-mobile.min.css?ver=4.5.2.1
  • http://www.rocktownadventures.com/wp-content/plugins/the-events-calendar/src/resources/css/tribe-events-theme-mobile.min.css?ver=4.5.2.1
  • http://www.rocktownadventures.com/wp-content/plugins/themify-store-locator/assets/css/themify-store-locator-style.css?ver=1.0.1
  • http://www.rocktownadventures.com/wp-content/themes/themify-ultra/themify/themify-icons/themify-icons.min.css?ver=3.1.8
  • http://www.rocktownadventures.com/wp-content/themes/Themify%20-%20Child%20Theme/style.css?ver=4.7.5
  • http://www.rocktownadventures.com/wp-content/themes/themify-ultra/media-queries.min.css?ver=4.7.5
  • http://www.rocktownadventures.com/wp-content/themes/themify-ultra/styles/theme-font-sans-serif.min.css?ver=4.7.5
  • http://www.rocktownadventures.com/wp-content/themes/themify-ultra/styles/header-top-bar.min.css?ver=4.7.5
  • http://www.rocktownadventures.com/wp-content/uploads/themify-customizer.css?ver=17.03.12.21.49.50
  • http://www.rocktownadventures.com/wp-content/uploads/themify-css/themify-builder-9043-generated.css?ver=17.05.20.18.23.49
  • http://www.rocktownadventures.com/wp-content/plugins/themify-ptb/admin/themify-icons/font-awesome.min.css?ver=1.3.1
  • http://www.rocktownadventures.com/wp-content/plugins/themify-ptb/admin/themify-icons/themify.framework.css?ver=1.3.1
  • http://www.rocktownadventures.com/wp-content/plugins/themify-ptb/public/css/ptb-public.css?ver=1.3.1
  • http://www.rocktownadventures.com/wp-content/plugins/themify-ptb/public/css/lightbox.css?ver=0.9.9
  • http://www.rocktownadventures.com/wp-content/themes/themify-ultra/themify/themify-builder/css/themify-builder-style.min.css?ver=3.1.8
  • http://www.rocktownadventures.com/wp-content/plugins/soliloquy/assets/css/soliloquy.css?ver=2.5.3.1
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 65 different links.
Internal links: 54
External links: 11

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
192.186.213.232
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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